More 'Bites' of Market District Express (Slideshow)
Published in CSP Daily News
Giant Eagle's new "neighborhood-sized" store offers dining, convenience food shopping
PITTSBURGH -- The Dec. 5 introduction of Market District Express in McMurray, Pa., brings Giant Eagle's Market District food store to consumers in a new format--the company's first neighborhood restaurant dining and food shopping experience. The store combines fresh, chef-created meals to eat in or take out with a "carefully curated" selection of traditional and specialty groceries in a smaller format.
"As a company, Giant Eagle is always looking for ways to continue to enhance and expand our multi-format strategy to anticipate and exceed ever-evolving customer needs," said Giant Eagle CEO Laura Karet. "Market District Express is the next step in the development of our concepts, combining a modern dining experience in a contemporary rustic atmosphere, with a grocery selection that allows area customers to shop close for their everyday needs."
As previously reported in CSP Daily News, at approximately 15,500 square feet, the new "bite-sized" Market District concept is open from 6:00 a.m. to midnight seven days a week and offers easy-to-navigate aisles, as well as wood beam ceilings that provide a bright and airy feel. Market District Express has an indoor dining room seating 84 and outdoor patio seating for 46, and it features two linear fire tables that are intended for customers to have a meal with friends and family accompanied by a glass of wine or a specialty beer.
"We've brought our passion for food to this new smaller footprint while continuing to refine our take on restaurant dining," Karet added. "The chefs at Market District Express have created an exciting menu of meals prepared to order, brought directly to your table and served with unsurpassed quality and freshness."
The breakfast menu features twists on popular breakfast fare like vanilla-buttermilk French toast and breakfast burritos topped with tomatillo chipotle salsa made with organic and farm-fresh ingredients. Customers can also choose from custom-made omelets, fresh-baked bagels, mixed berries and breakfast sandwiches for those on the go.
The lunch and dinner menu offers a selection of made-to-order sandwiches, sides and entrees including stone-hearth baked pizzas, gourmet burgers, fresh made-daily soups, herb-roasted salmon, flat-iron steak and pommes frites and rosemary paillard of chicken, served to the table by Market District Express team members aided by a new electronic direct-table delivery system.
Additionally, the restaurant at Market District Express offers handmade sushi rolls, a licensed Starbucks coffee kiosk and the company's first self-serve frozen yogurt bar with multiple flavors and toppings.
Market District Express also offers a large variety of farm-fresh conventional and natural and organic produce, unique seasoned and international foods, an assortment of specialty cheeses, olives and charcuterie, more than 300 varieties of domestic, imported and craft beers, a dairy department, deli meats, self-service meat and seafood cases, candy, frozen products and floral.
The Market District Express grocery offerings are focused on the most popular brand names, Market District-branded products and specialty items. An in-house bakery features pastries and desserts. The Chopping Block provides fresh, pre-cut vegetables and meats and bulk foods including beans, rice and grains, granola and cereals, dried fruit and party mixes.
Market District Express also includes an in-store pharmacy with drive-thru access.
It also offers double manufacturer coupons up to 99 cents and the ability to earn fuelperks! via the Giant Eagle Advantage Card. Customers can redeem fuelperks! at the adjacent 16-pump GetGo open 24 hours a day, and get a carwash at the nearby WetGo.
Market District Express brings the best of Market District into an intimate neighborhood setting, the company said.
With one location in southwestern Pennsylvania, it plans additional locations.
O'Hara, Pa.-based Giant Eagle Inc. is one of the nation's largest food, fuel and pharmacy retailers and distributors with approximately $9.9 billion in annual sales. Founded in 1931, Giant Eagle has 420 retail locations in several formats throughout western Pennsylvania, north central Ohio, northern West Virginia and Maryland.