Miller Brewing Appoints New Sr. C-Store Sales Director

Bosworth moves from supermarket channel

Published in CSP Daily News

MILWAUKEE -- Miller Brewing Co. said that Craig Bosworth has been promoted to senior sales director for convenience stores.

Bosworth comes to his new position with 24 years of sales experience, most recently in his role with Miller as team leader for Kroger East/Winn-Dixie.

Craig's strong perspective in the industry and his ability to implement category management principles and strategies will serve Miller well as we execute our c-store strategy and operational plan, said Regenia Stein, vice president of strategic accounts and [image-nocss] category management.

Bosworth has spent more than 20 years selling and developing Miller's business. In his previous position, Bosworth and his team delivered significantly improved share and volume during the last three year-period. Prior to that, Bosworth was influential in defining the supermarket team structure through his management of the Kroger team nationally.

Milwaukee-based Miller Brewing is a wholly owned subsidiary of SABMiller PLC. Miller's principal beer brands are Miller Lite, Miller Genuine Draft and Miller High Life. The company imports Pilsner Urquell, Peroni Nastro Azzurro and Foster's and has craft brews Leinenkugel's and Henry Weinhard's. Its portfolio of brands also includes Milwaukee's Best and Sharp's, a nonalcohol brew. Miller produces Icehouse from the Plank Road Brewery, a small division of Miller; Olde English 800; and Mickey's Malt Liquor.