Maid-Rite Riising

C-store retailer partners with regional iconic restaurant brand

Published in CSP Daily News

WAUSAU, Wis. -- Riiser Energy recently partnered with the Maid-Rite Corp. to bring Maid-Rite's chain of restaurants to Wisconsin and Michigan's Upper Peninsula.

Know for its ground beef sandwiches, Maid-Rite restaurants will be moving into the area soon, beginning with the Riiser Energy R-Store convenience store in Wausau, Wis., and followed shortly by the new-to-industry location with inside customer seating and a drive-thru at the new R-Store currently under construction in Plover, Wis.

The short-range plan is to open Maid-Rite [image-nocss] restaurants in many of Riiser Energy's R-Stores, while the long-range plans include the development of as many as 60 new Maid-Rites throughout Wisconsin and the U.P. Riiser Energy will act as a franchisee operating Maid-Rite restaurants in many of the R-Store locations, and will also be the franchising agent for other entities desiring to establish the Maid-Rite brand at standalone or cobranded convenience store sites.

Riiser currently operates 23 R-store locations throughout Central Wisconsin.

We think that Maid-Rite will be a natural fit within our R-Stores because the concept is entirely new to the area. The food quality is excellent, the menu offerings are attractive and they're affordable, said James L. Kemerling, president and COO of Wausau-based Riiser Energy.

Maid- also features items such as Broaster Chicken, malts and shakes and Breaded Tender-Loins. In addition, Maid-Rite also features a breakfast menu consisting of fresh baked cinnamon rolls, fresh baked biscuits and gravy, sausage and egg biscuit sandwiches and hash brown wedges, along with coffee and orange juice.

We are looking forward to seeing the familiar Maid-Rite red-and-white stop sign logo as a beacon all across Wisconsin and the Upper Peninsula inviting people to stop in and enjoy Maid- Rite's great tasting food. We hope all of our customers have the opportunity when visiting our R-Stores to experience what Maid-Rite has to offer in their delicious menu and friendly hospitality, Kemerling said.