IZZE Taps Randall

Former water-company exec takes on western division

Published in CSP Daily News

BOULDER, Colo. -- IZZE Beverage Co. has hired Jim Randall as its western division vice president of sales.

At IZZE, Randall will oversee the distribution network and sales team in the western region of the United States.

"Jim's 25 years of sales experience in the beverage industry, along with his proven track record of developing and executing creative and successful sales strategies, make him an invaluable addition to the executive team," said IZZE's vice president of sales Peter Burns.

Since 2003, [image-nocss] Randall has been the national sales manager for premium water company Aspen Pure, where he created the national sales strategy, led the national sales team and established regional sales offices across the country. Prior to his time with Aspen Pure, Randall served as national accounts manager for Energy Brands in 2002 and 2003, and for Nantucket Nectars from 1998 to 2002. At both companies, he led the sourcing, strategy and development for all key and national accounts. Randall also spent a significant part of his career at Everfresh Beverage Company, Inc. and The Perrier Group.

"While I have been associated with several beverage companies during my 20-plus years in the business, itis rare to be part of a company that is destined for such success," said Randall. "This will probably be my last ride to bring an exciting product to market, and I know that it will be a journey filled with tremendous highs and lots of fun."

The Boulder, Colo.-based IZZE Beverage Co. was founded in 2002 by two friends who set out tocreate a distinctive natural beverage while contributing to a higher purpose. IZZE Sparkling Juice is now sold nationally in Starbucks and Target stores, as well as in local Whole Foods Markets, Wild Oat s Markets, Costco stores, grocery stores, and casual and fine dining restaurants and delis across the United States.