HSV Joins Pilot Flying J Network

Published in CSP Daily News

Travel center company rebrands four locations

ASHLAND, Va.-- Highway Service Ventures Inc. (HSV) has announced that it is now operating its four travel centers on the East Coast under the Pilot Flying J brand. HSV's full-service travel plazas are located at Elkton, Md. (Interstate-95, Exit 109A), Ruther Glen, Va. (I-95, Exit 104), Florence, S.C. (I-95, Exit 169) and Carnesville, Ga. (I-85, Exit 160).

HSV previously operated its travel plazas for more than 25 years under the Petro Stopping Center brand, and it ended that relationship in February 2010. Since then, the facilities have been operating under the HSV Plaza [image-nocss] brand.

"We look forward to an exciting future as a member of the Pilot Flying J network," said Roger Cole, president of HSV. "We will now be part of a network of 550 interstate travel centers and travel plazas that are focused on superior customer service and enhanced offerings for professional drivers and interstate motorists."

He added, "Our management team remains intact, and our commitment to superior facilities and exceptional customer care remains unchanged. We will offer a full range of services and amenities for drivers, including large fenced lots for up to 250 trucks, 12 high-speed fueling stations with high-quality ultra-low-sulfur diesel, free movie theaters, clean rest rooms with an average of 20 private showers, excellent food, truck wash, weigh scales and extensive inspection and repair facilities. We offer the highest value available on today's interstates."

Cole also announced that the restaurants at all four locations will now operate under the Patriot Farms Restaurants brand.

"Our great food has been a hallmark of our travel plazas for many years," said Cole. "Patriot Farms Restaurants will continue that tradition with delicious home-cooked meals, the highest value, and old-fashioned hospitality."

Based in Ashland, Va., HSV has been in business since 1984 and has more than 500 employees at its four travel centers. The company is privately held.

Pilot Flying J is headquartered in Knoxville, Tenn., and has more than 550 locations in North America. The company employs more than 20,000 people and is the largest retail operator of travel centers in North America.