Cumberland Farms: Brand in Boston

Published in CSP Daily News

Opens new concept store in Roxbury neighborhood, its first in "Beantown" in 32 years

FRAMINGHAM, Mass. -- The year 1981 "was when Ronald Reagan reigned, Lady Di married Charles, Blondie was blaring from our boom boxes--and Cumberland Farms proudly opened in South Boston," Cumberland Farms said in announcing that it has opened a new store in the Roxbury neighborhood of Boston, marking the brand's first urban location to open in Boston since 1981.

Featuring a modernized design and architectural features, the Roxbury store also now offers a range of new, hot food items from pizza slices to grilled hot dogs to fried favorites. In addition, Roxbury features touch screen ordering kiosks where customers can customize their meals.

A grand opening event on Nov. 19 will kick off the store's month-long fundraiser for Boston Medical Center. During the fundraiser, the retailer will donate 10 cents from every purchase of Cumberland Farms' iced or hot coffee, brewed teas, fountain sodas and Chill Zone drinks to the neighboring hospital. Representatives from Boston Medical Center will also be on hand for the ceremony as Cumberland Farms kicks off its four-week fundraising initiative for the hospital.

A number of Boston personalities will be in attendance at the ribbon-cutting ceremony, including Wally the Green Monster and the Amp 103.3 Street Team. Attendees will be offered complimentary food from Cumberland Farms' new menu including pizza, chicken tenders, mozzarella sticks and more, and as always, beverages including Farmhouse Blend Coffee and Chill Zone.

"Though we have remodeled over 170 retail locations very rapidly over the past two years, this store opening is a special one for us. We could not be more proud to make life easier for the busy people of Boston," Ari Haseotes, president of Cumberland Farms. "With our brand new look and store concept, we felt the timing was right for us to provide this vibrant neighborhood with a convenient, affordable option for freshly prepared food and our everyday convenience items."

Framingham, Mass.-based Cumberland Farms operates a network of about 600 convenience stores across 11 states.