7-Eleven Slurps Up Sales
7-Eleven Slurps Up Sales Merchandise sales rise 3.4%, gas sales rise 7.1%; retro Slurpees rule
Published in CSP Daily News
DALLAS -- 7-Eleven Inc. has reported total May 2005 sales of $1.1454 billion, an increase of 5.5% over May 2004 sales of $1.086 billion.
Total merchandise sales for May 2005 were $730.5 million, an increase of 4.6% over the May 2004 total of $698.6 million. U.S. same-store merchandise sales for May 2005 increased 3.4%, on top of a 7.8% increase in May 2004.
Gasoline sales for May 2005 were $414.9 million, a 7.1% increase compared to $387.4million in the prior-year period. Average gallons sold per store [image-nocss] decreased 2.1% in May 2005 compared to an increase of 5.7% in May 2004. The average retail price of a gallon of gasoline for May 2005 was $2.20, compared to $2.00 in May 2004.
Year -to-date (through May 2005) U.S. same-store merchandise sales have grown 4.6%, on top of 6.9% for 2004. Merchandise sales totaled $3.2949 billion, an increase of 4.9%. Gasoline sales totaled $1.9078 million, an increase of 15.2%. Average gallons sold per store increased 0.1%, on top of 7.2% for 2004. The average retail price of a gallon of gasoline was $2.08, compared to $1.79 in 2004.
When determining the same-store merchandise sales calculation, the company includes the merchandise sales of both its U.S. company-owned and franchise-operated stores if they were operating for all days of the periods being compared. New stores, relocated stores or rebuilt stores are not included in the same-store sales calculation until they have recorded merchandise sales for all days of the periods being compared, said the Dallas-based company.
Meanwhile, 7-Eleven Inc. has launched a month-long celebration of Slurpee's 40th birthday on July 11, 2005. It is introducing retro Slurpee cups and flavors in participating 7-Eleven stores nationwide, airing original Slurpee radio spots from the 1960s, and offering prizes and promotions as part of the Slurpee Summer Prize Fest, including free music downloads and the chance to win one of four Mini Cooper convertibles.
Served at a chilling 28 degrees, Slurpee is available in 14 countries and U.S. territories.
7-Eleven customers can slurp Blue Blunder Berry in June and Gully Washer during July, two retro flavors developed by The Coca- Cola Co. Four color-changing Slurpee mugs feature graphics representing the decades of the 1960s, 1970s, 1980s and 1990s. Tinted bright blue, yellow, orange or green, the 38-ounce refillable mugs dramatically change colors when a cold Slurpee hits the mug, designed to fit any car cupholder.
Retailing for $2.49, the price includes the mug, one Slurpee fillup and free Wonka candy.
Throughout June and July, 7-Eleven is giving away one free music download on all standard Slurpee cups. And it is giving away four grand prize Mini Cooper convertibles, one for each decade of the Slurpee's 40 years of popularity and each painted a bright Slurpee color. Customers can register to win at participating 7-Eleven stores nationwide or online at www.slurpee.com.