7-Eleven Increases Franchising Incentive for New Military Vets

Raising discount to 20% for those who left service in last five years

Published in CSP Daily News

Retired U.S. Army 1st Sgt. Charles Williams, a 7-Eleven franchisee in Copperas Cove, Texas, is among veterans who have taken advantage of 7-Eleven's franchise-fee discount for qualified military vets. His wife, Theresa, a former Army transportation sergeant, will join him in franchising a second 7-Eleven store this September in Killeen, Texas.

DALLAS -- With more servicemen and women leaving the military and seeking careers, 7-Eleven Inc. has increased its franchising-fee discount to 20%, capped at $50,000, as an added incentive for qualified military veterans who have left the service in the last five years to open 7-Eleven convenience stores.

The company will continue to offer a 10% franchise fee discount to all other military veterans who meet the company's franchisee qualifications. The company first instituted the incentive for retired and separated veterans of the U.S. armed forces in 2009 to help them achieve the American dream of owning one's own business.

"More than 100,000 veterans are expected to retire this year," said Greg Franks, 7-Eleven vice president of franchise systems. "And we believe 7-Eleven offers an excellent opportunity for those who dream of owning their own business. Experience has shown us that veterans have the leadership traits, work ethic and organization skills to succeed in our business."

The year 2014 marks 7-Eleven's 50th year of franchising. Its first franchises were part of a 1964 acquisition of 126 Speedee Mart c-stores when 7-Eleven entered the California market. Before then, all of its stores were company-operated. By 1969, more than one-third of the more than 3,500 7-Eleven stores were franchised.

Today, 80% of 7-Eleven Inc.'s U.S. stores are franchised.

7-Eleven has stores for franchising in 30 mainland states. An interactive map at www.franchise.7-eleven.com indicates where they are located.

Dallas-based 7-Eleven operates, franchises or licenses more than 10,300 7-Eleven c-stores in North America. Globally, more than 53,500 7-Eleven c-stores operate in 16 countries. During 2013, 7-Eleven stores generated total worldwide sales close to $84.5 billion.

Part of CSP's 2014 Convenience Top 101 retailers