Stripes 'Celebrates Tomorrows' in Latest In-Store Campaign
Retailer takes aim at cancer with funding for MD Anderson Children's Hospital
Published in CSP Daily News
CORPUS CHRISTI, Texas -- Stripes Convenience Stores has announced a new alliance with the University of Texas MD Anderson Children's Cancer Hospital to help kids with cancer. During Pediatric Cancer Awareness Month in September, Stripes will launch its newest in-store fundraising campaign called "Stripes Stores Celebrates Tomorrows."
The campaign goal of $500,000 will help save kids' lives by providing more effective and safer cancer treatments, keep kids in school during treatments and fund engaging programs for kids with cancer. One hundred percent of the funds raised will go to these programs, and the donation will be matched dollar for dollar by the James B. and Lois R. Archer Charitable Foundation, which will truly magnify the impact of every dollar. Stripes customers will be able to donate at all Stripes locations during the campaign, which will run from Sept. 1 through 28.
"MD Anderson is the No. 1 cancer-treatment center in the world conducting significantly more clinical research trials than any other teaching hospital," said Sam L. Susser, chairman of the Board of Directors and chief executive officer of Susser Holdings Corp., parent company of Stripes LLC. "We are honored to launch ‘Stripes Celebrates Tomorrows’ as MD Anderson's first in-store, pin-up fundraising campaign. Our customers and employees have shown their generosity in the past, and we hope they will embrace this remarkable program."
Stripes team members are committed to raising funds and awareness for MD Anderson Children's Cancer Hospital as cancer is the leading cause of death in children suffering from diseases. Customers will be asked to help children with cancer by purchasing a $1 pin-up paper icon. Participating customers will receive coupons for a free 12-oz. Slush Monkey and a buy-one-get-one free Smokin' Barrel Snack Co. Peanuts or Trail Mix snack with their donation.
"Since MD Anderson opened its doors more than 70 years ago, it has successfully taken care of children. But we need better and newer therapies. Cure rates in many pediatric cancers have not improved in more than 20 years," said Eugenie Kleinerman M.D., professor and head of the Division of Pediatrics, MD Anderson Children's Cancer Hospital. "We are proud to align with Stripes, an organization that encourages donations to help advance cancer treatment and care for children and young adults."
Stripes also will host campaign kick-off events in seven Texas cities. The entire community is invited to paint a red line (strike) through the word cancer emblazoned outside of designated Stripes locations throughout the month. Customers will able be to write tributes and words of encouragement in honor of their loved ones during the kick-off events.
Based in Corpus Christi, Texas, Susser Holdings Corp. is a third-generation family-led business with over 1,240 company-operated or contracted convenience-store locations. Susser Holdings is the parent company of Stripes Convenience Stores and owns the general partner of Susser Petroleum Partners LP.