Kum & Go Partners With Habitat for Humanity
Invites customers to donate $1 in-store to help select site for first company-sponsored home
Published in CSP Daily News
WEST DES MOINES, Iowa -- Kum & Go LC has launched a new partnership with Habitat for Humanity International, a global nonprofit that creates affordable housing in partnership with low-income families. The Kum & Go initiative, which includes a corporate cash donation and consumer fundraising, is currently Habitat's only partnership with a convenience retailer, the convenience store retailer said.
Kum & Go has committed a $100,000 corporate gift to support Habitat's mission. The company also will sponsor construction of a Habitat for Humanity home in one of the communities Kum & Go serves through its more than 420 stores in 11 states.
Customers will be asked to join the effort by adding a $1 donation to their in-store purchases throughout the month of March. Kum & Go will sponsor a Habitat for Humanity project in the region that collects the most money as a percentage of customer traffic through its stores. Kum & Go's goal is to receive $100,000 in customer donations to support the company's "Let's Build a Home Together" project. All donations go to Habitat for Humanity to support their mission to build homes, communities and hope.
"We are delighted to launch this initiative with Kum & Go," said Lysa Ratliff, senior director of corporate programs for Habitat for Humanity International. "Kum & Go has a long history of generous charitable contributions, and we are excited this partnership will feature a Kum & Go-sponsored Habitat home in one of the 11 states where the company operates."
"Our partnership with Habitat for Humanity brings together two great organizations that are dedicated to supporting and enriching communities," said Kum & Go president and CEO Kyle J. Krause. "We are honored to be Habitat's only convenience retail partner, and we encourage our customers to join us in supporting this important effort to provide affordable housing in our communities."
Both organizations are also focused on building Leadership in Energy & Environmental Design (LEED)-certified, sustainable buildings. Kum & Go's dedication to sustainable practices can be seen in its newest stores, which are designed, constructed and submitted for LEED certification. Kum & Go currently has 67 LEED-certified stores, with 17 additional projects under construction--the most of any convenience retailer in the nation, it said. Kum & Go also strives to be a good corporate citizen by donating 10% of profits each year to charitable causes in the communities it serves.
More than 1,500 Habitat for Humanity affiliates are at work in the United States, building houses in partnership with people in need of decent, affordable housing. Habitat homes are purchased by low-income families through no-profit mortgages, thanks to the donated labor of Habitat volunteers and the support of partner organizations, individuals and foundations. Families buying Habitat homes invest sweat equity hours toward building their homes and the homes of others.
West Des Moines, Iowa-based Kum & Go has more than 420 c-stores in 11 states (Iowa, Arkansas, Colorado, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota and Wyoming).