Kronik Joins Kangaroo Express 'Salute Our Troops' Campaign
$1 million goal to support USO, Wounded Warrior Project, more
Published in CSP Daily News
PHOENIX -- The makers of Kronik Energy have joined The Pantry Inc. for the "Salute Our Troops" campaign inviting customers at more than 1,600 Kangaroo Express convenience stores across 13 states to demonstrate united support for military personnel and their families.
From Memorial Day to Labor Day, Kronik Energy and Kangaroo Express will invite store guests to make donations toward its $1 million fundraising goal. Funds will support the USO, celebrating 70 years of delivering programs, entertainment and other services to the military; Wounded Warrior Project, honoring [image-nocss] and empowering injured servicemen and women; and five state-based military support organizations.
In addition to inviting all Kronik Energy social media fans to support the campaign, Kronik Energy will be handing out free samples of its line of energy drinks at each stop of the Jeep Tour.
"We are thrilled to be a part of this campaign," said Chris Wickson, vice president of sales and marketing for KroniCo. "It is such a huge honor to be welcomed into the Kangaroo family, and we embrace the opportunity to do our part to make 'Salute Our Troops' a huge success."
Salute Our Troops celebrations will be held throughout the southeastern United States. A Jeep Tour will honor military heroes and their families along the route with celebrations in local communities.
"This summer's Salute Our Troops is an ideal campaign for Kangaroo Express and our partners to support of the men and women who serve our country," said John Fisher, senior vice president of The Pantry. "We are proud to join Kronik Energy in this campaign to provide an opportunity for our store guests to thank our military for the work and sacrifices required to protect our nation and preserve our freedom."
Store guests will be encouraged to support the program with $1 donations. Customers will add their own voice of gratitude with "shoutouts" of pride and appreciation by posting photos and videos on the Kangaroo Express Facebook page. Many will be showcased on the Salute Our Troops website at www.KESalute.com.
Headquartered in Cary, N.C., The Pantry Inc. is a leading independently operated convenience store chain in the southeastern United States and one of the largest independently operated c-store chains in the country. As of May 9, 2011, the company operated 1,659 stores in 13 states under select banners, including Kangaroo Express, its primary operating banner. The Pantry's stores offer a broad selection of merchandise, as well as gasoline and other ancillary services designed to appeal to the convenience needs of its customers.
Headquartered in Phoenix, Kronik Energy was created in 2003. Its lineup features four flavors: "Blue Citrus" (tropical), "Vengence" (traditional energy flavor), "Entourage" (juice inspired) and Dragon Berry (fruit punch). Each flavor contains Kronik's "Top-Tier" blend of energy ingredients and is available in either regular (sugared) or low-carb (sugar free) versions. all low-carb varieties include additional herbal supplements designed to help boost metabolism and curb hunger.