GSP Joins Kangaroo Express 'Salute Our Troops'
Campaign honors, supports military personnel, families
Published in CSP Daily News
CLEARWATER, Fla. -- GSP, a leading provider of retail services, has joined The Pantry Inc. for the "Salute Our Troops" campaign inviting customers in more than 1,600 Kangaroo Express convenience stores across 13 states to demonstrate united support for military personnel and their families.
From Memorial Day to Labor Day, GSP and Kangaroo Express will invite store guests to make donations toward its $1 million fundraising goal. Funds will support the USO, celebrating 70 years of delivering programs, entertainment and other services to the military; Wounded Warrior Project, [image-nocss] honoring and empowering injured servicemen and women; and five state-based military support organizations.
GSP has worked closely with The Pantry to incorporate the "Salute Our Troops" theme throughout all the existing site-specific point-of-purchase (POP) elements and collateral--bringing the campaign to life in the store. GSP provides ongoing site-specific POP management services for The Pantry and Kangaroo Express including production and logistics as well as account, budget and inventory management--ensuring flawless in-store execution. GSP also provides graphic and industrial design solutions tailor made for retail results.
"GSP is proud to be part of this initiative with Kangaroo Express," said Geoff Neuhoff, GSP's CEO. "We look forward to the Jeep Tour visiting our Clearwater facility on July 5 and having the many GSP military veterans share in this celebration."
Salute Our Troops celebrations will be held throughout the southeastern United States. A Jeep Tour will honor military heroes and their families along the route with celebrations in local communities.
"This summer's Salute Our Troops is an ideal campaign for Kangaroo Express and our partners to support of the men and women who serve our country," said John Fisher, senior vice president of The Pantry. "We are proud to join GSP in this campaign to provide an opportunity for our store guests to thank our military for the work and sacrifices required to protect our nation and preserve our freedom."
Store guests are encouraged to support the program with $1 donations. Customers will add their own voice of gratitude with "shoutouts" of pride and appreciation by posting photos and videos on the Kangaroo Express Facebook page. Many will be showcased on the Salute Our Troops website at www.KESalute.com.
GSP helps consumer-facing businesses transform their growth strategies into store-level results. Its site intelligence software optimizes planning and enables store-specific retail execution. Its survey services ensure that retailers know the details of every store to improve capital expenditure decisions, store understanding and store support. Its design team provides graphic and industrial design solutions tailor made for retail results. And its POP management team leverages expertise in design, production, fulfillment and data management to maximize return on in-store marketing efforts.
Headquartered in Cary, N.C., The Pantry is the leading independently operated convenience store chain in the southeastern United States and one of the largest independently operated convenience store chains in the country. As of May 9, 2011, it operated 1,659 stores in 13 states under select banners, including Kangaroo Express.
With more than half of its stores located within 25 miles of a military installation, Kangaroo Express has supported the military and their families for many years. More than one-third of its employees have direct connections with the U.S. armed forces, either having served in the military or having a family member currently serving our country. More than 10% of employees at Kangaroo Express stores and more than 17% of employees at the corporate offices previously served in the armed forces.