Launching late February 2013, a first-of-its-kind, product-focused e-newsletter to fill the void of getting c-store retailers quality product information they desire. Distributed to an estimated 40,000 c-store category buyers, decision makers and wholesalers/distributors, the e-newsletter will go beyond just new products and will engage buyers with editorial coverage on the breadth and depth of the product's lifecycle including innovations, perspectives, emerging customer preferences and whether a given trend is waxing or waning

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