Kalibrate Enables Differentiated Cash, Credit Pricing at Pump

Multi-tiered pricing capability now available at Fas Mart convenience stores

Published in CSP Daily News

Kalibrate Fas Mart GPM Convenience Stores

FLORHAM PARK, N.J. -- Kalibrate Technologies, formerly KSS Fuels, has announced the availability of multi-tiered fuels pricing in the latest version of its fuel price management system, PriceNet, developed in collaboration with GPM Investments LLC, owner of the Fas Mart, Shore Stop, Youngs, Li'l Cricket, Scotchman Stores, Breadbox and other convenience store chains.

The new capabilities will permit fuel retailers to manage multiple prices per grade such as cash, credit and loyalty or member-discount prices by fuel-grade type.

"With swipe fees continuing to impact retailer margins and the growth of loyalty schemes aimed at discounting the price of fuel, retailers are looking to technology providers like Kalibrate to help them efficiently manage multiple prices per grade and per site," said Bob Stein, president and CEO of Kalibrate, Florham Park, N.J., and Manchester, U.K. "PriceNet now allows retailers to determine optimal cash prices and then apply rule-based discounts or offsets for other payment types or service levels."

"Our ability to offer different prices for different levels of service or payment methods is a key competitive advantage for our brands," said Chris Giacobone, COO of GPM Investments LLC, Richmond, Va. "PriceNet will help us execute our differentiated pricing through the Fas CASHBACK program."

Kalibrate said it will continue to follow industry trends of fuels pricing to provide clients with the flexibility to generate optimal prices at the pump.

GPM operates and supplies 615 stores and is one of the largest privately owned companies in the c-store channel. The company operates stores in Virginia, Connecticut, Delaware, Maryland, Pennsylvania, North Carolina, South Carolina, Rhode Island, New Jersey and Tennessee.

Kalibrate is a provider of fuels pricing and retail location intelligence, helping retailers fine-tune decisions to deliver on performance goals. Its software, analytics and consulting solutions draw on more than 20 years of expertise and insight into the needs and opportunities of petroleum retailers.