Holiday Stationstores Adding inOvationTV

Bringing Wayne-GSTV platform to new areas in Minnesota, Wisconsin

Published in CSP Daily News

BLOOMINGTON, Minn. -- Holiday Stationstores has announced it will be featuring the inOvationTV media platform offered jointly by Wayne and Gas Station TV (GSTV) at select convenience stores and retail fueling locations in Minnesota and Wisconsin.

Holiday Stationstores is initially airing its own Holiday Stationstores-branded promotional spots at the forecourt and taking full advantage of the day-parting capabilities afforded by the program--promoting breakfast sandwiches and coffee during the morning day-part, lunch offerings and hot priced beverage deals during the mid-day, and take-home offerings such as Brew Pub Pizza-Buy One, Get One Free during later times of the day.

"The inOvationTV media program gives us a great degree of scheduling flexibility, strong branding support, and greater connectivity between our forecourt operations and our c-store operations," explained Julie Yttreness, project manager for Holiday Stationstores. "It's a great marketing tool that offers a unique opportunity to reach out to our customers and elevate their forecourt experience."

"We invite consumers to 'experience the difference' at our stores," said Holiday Stationstores spokesperson Robert Nye. "The enhanced fueling experience provided by the inOvationTV media program lends itself directly to delivering a superior overall experience for our customers."

"Holiday Stationstores has a well-earned reputation for bringing new product and branding initiatives to its customers," said Cameron Nokes, product manager for the inOvationTV media program at Wayne. "The inOvationTV media program provides these fueling stations with site-specific promotional content, and helps enrich their brand communication. We welcome Holiday Stationstores to the network."

This marks the first time the program has been installed in the designated marketing areas (DMAs) of Rochester-Mason City-Austin in Minnesota; and Duluth-Superior and La Crosse-Eau Claire in Wisconsin.

"We continue to bring GSTV to new regions of the United States through our collaboration with Wayne, further establishing video at the pump as the new normal for consumers across the country," said David Leider, CEO of GSTV. "Our tailored content mix gives station owners a new way to engage customers and drive traffic into their c-stores, while increasing viewership in the region."

Wayne and GSTV have recently expanded the availability of the inOvationTV media platform to include all gas retailers nationwide that purchase new Wayne Ovation fuel dispensers. The expanded program will grow GSTV's national presence by thousands of pumps and millions of viewers annually.

Austin, Texas-based Wayne is a GE business and a global leader in the design, manufacturing and servicing of forecourt fueling solutions. Dispensers, payment platforms, control systems and technology from Wayne play an essential role in traditional and alternative fueling sites around the world.

Birmingham, Mich.-based GSTV, a Destination Media Inc. company, is a major video network at the pump, delivering an industry-leading experience to more than 47 million monthly viewers nationwide. Exclusive content from ESPN, CNN's Headline News and Buzz Today, Bloomberg TV and AccuWeather engages consumers and drives them to action on behalf of advertisers and gasoline retailers.

Founded more than 85 years ago, Bloomington, Minn.-based Holiday Stationstores currently operates 500 sites in 10 states in the northern tier of the United States: Minnesota, Wisconsin, Michigan, North Dakota, South Dakota, Montana, Wyoming, Idaho, Washington and Alaska.

Part for CSP's 2014 Convenience Top 101 retailers