Western States Petroleum Joins VP's Retail Roster

Published in CSP Daily News

Jobber, race fuel distributor leveraging new revenue opportunities with brand program

PHOENIX -- Western States Petroleum Inc. is the latest addition to VP Racing Fuels Inc.'s roster of partners in its retail brand program.

Western States Petroleum has distributed VP's race fuels for nearly a decade, stocking products in bulk as well as in prepackaged five-gallon pails and 54-gallon drums for a wide variety of motorsport enthusiasts.

"With VP's retail brand program, our dealers who brand their fuel stations with VP will generate new revenue by offering 100-octane street gasoline at the dispenser and race fuel in five-gallon pails, as well as offer VP-branded cleaning and power boost additives for injection at the pump. We've appreciated VP's support over the years with their expert and knowledgeable staff and have developed a great relationship with the entire VP Racing Fuels team," said Steve Tolboe, Western States Petroleum's sales manager.

"With VP's program, our existing and potentially new dealers have the opportunity to stand out from the competition. VP offers a world-class retail brand without the 'branded' fuel prices, and VP's credit-card program alone will save our dealers hundreds of dollars every month," he said.

"We're excited to partner with Western States Petroleum in our retail brand program," said Alan Cerwick, president of VP Racing Fuels. "The program will serve to ramp up an already-strong relationship in which we've come to value Western States' dedicated staff as they guide retail customers in race fuel selection, provide trackside service at race venues and support the VP brand in myriad other ways. It's a tribute to our program when an industry veteran like Bob Kec chooses to include us in his long-term growth plans."

Based in Phoenix, Western States Petroleum was founded in 1975 by Robert and Janet Kec. Robert Kec is a past state president of the Western Region Petroleum Marketers Association (PMAA) and state representative to the PMAA. Western States Petroleum specializes in heavy-duty trucking, auto/light duty, aviation, industrial, commercial, marine and off-road fuels for construction and farms.

VP Racing Fuels is known as a leader in race fuel technology for every form of motorsports on land, sea and air since 1975. VP is the Official Racing Fuel of NHRA Championship Drag Racing, American Le Mans, World of Outlaws Sprint Cars and Late Model Series and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

In addition to racing fuels, VP's product line includes VP Small Engine Fuels, formulated specifically for two-cycle and four-cycle portable gas-powered equipment and PowerMaster hobby fuels for radio-controlled (R/C) Racing.