Southern Petroleum Rebrands 26 Ky. Stations to Valero
Company expanding presence in region after terminals purchase
Published in CSP Daily News
SOMERSET, Ky. -- Motorists in north central and southeastern Kentucky are seeing new teal-and-yellow signs going up at gasoline stations now that Valero Energy Corp. has expanded its presence in the region under an agreement with Somerset, Ky.-based distributor Southern Petroleum Inc.--26 properties have undergone or soon will undergo conversions to the Valero brand.
In addition to six sites in Shepherdsville and three sites each in Louisville, Frankfort and Shelbyville, remaining locations stretch from Bedford in the north to Whitley City in the south.
The conversions bring these sites into Valero's coast-to-coast network of more than 5,000 retail and wholesale branded outlets. It has a branded presence in 40 states.
"We are very excited here at Southern Petroleum to join forces with the Valero family of brands," said Jonathan Arnett, president and CEO of Southern Petroleum. "We have received a very warm welcome and outstanding support from Valero on every level. We plan on a long-term relationship with Valero and are proud to have the new teal and yellow colors in our portfolio."
Mark Westrick, Valero's director of branded sales for the north region, said, "When Valero purchased fuel terminals in Louisville and Lexington, we looked for a company to help us introduce the Valero brand to the Kentucky market. Southern Petroleum has been a great ambassador for our company, and we look forward to continue giving the people of Kentucky another choice when it's time to fill their tanks."
(See Related Content below for previous CSP Daily News coverage.)
San Antonio, Texas-based Valero, through its subsidiaries, is an international manufacturer and marketer of transportation fuels, other petrochemical products and power. Approximately 6,800 retail and branded wholesale outlets carry the Valero, Diamond Shamrock, Shamrock and Beacon brands in the United States and the Caribbean; Ultramar in Canada; and Texaco in the United Kingdom and Ireland.