Pilot Flying J to Offer DEF Chainwide by October

Published in CSP Daily News

Currently offers diesel exhaust fluid at more than 3,400 of 4,000 diesel lanes

KNOXVILLE, Tenn. -- Pilot Flying J is on track to offer diesel exhaust fluid (DEF) at the pump at nearly every diesel lane at the company's travel centers and travel plazas across the United States by October.

In March, Pilot Flying J announced that the company's network of DEF at the pump had reached 3,000 lanes nationwide. Moving toward the goal of offering the convenience of DEF at the pump at a vast majority of all diesel lanes by fall of this year, it has increased the availability to 3,407 lanes across 404 store locations.

"If we can find a way to save drivers time and hassle, it's well worth the investment," said Pilot Flying J CEO Jimmy Haslam, whose company has spent $165 million to date in expanding its network of DEF at the pump. "Professional drivers keep this country moving, and it's our job to give them the tools they need to refuel quickly and get back on the road. This is a direct investment in making life better for America's drivers."

Pilot Flying J first started offering DEF at the pump in 2009. The company now offers more than twice as many lanes with DEF at the pump than its closest competitor, it said.

DEF is a nontoxic solution used in vehicles with Selective Catalytic Reduction (SCR) systems to reduce levels of NOx emissions. Diesel engines purchased after Jan. 1, 2010, require the use of DEF in vehicles using SCR technology to reduce emissions and meet the Environmental Protection Agency (EPA) 2010 tailpipe standards.

DEF at the pump allows drivers to dispense the fluid conveniently from the fuel island into the DEF tank of their truck or vehicle. In addition to the convenience of DEF at the pump, all Pilot Flying J locations sell DEF in one-gallon and 2.5-gallon containers.

By October, all but seven locations within the Pilot Flying J network of more than 650 travel centers and travel plazas nationwide will offer DEF at the pump. These locations will not be able to offer DEF at the pump due to size restrictions: Okeechobee, Fla., Cocoa, Fla., Smyrna, Ga.,

Pilot Flying J is also extending double rewards points for professional drivers through the end of June. The company announced the double rewards points offer in May and will continue to offer double points through its MyRewards program for all drivers at every Pilot Travel Center and Flying J Travel Plaza through June 30.

Professional drivers can earn double points in June by using their MyRewards card on diesel purchases at Pilot Flying J locations nationwide. To earn double points, drivers swipe their MyRewards card at the fuel pump.

Points are redeemable on most in-store purchases including food and beverages such as Pilot Flying J's coffee; breakfast offerings such as biscuits and gravy or steel-cut whole grain oatmeal, salads and sandwiches and soup.

Knoxville, Tenn.-based Pilot Flying J has more than 650 retail locations and is the largest operator of travel centers and travel plazas in North America. Its network provides customers with access to more than 60,000 parking spaces for trucks, more than 4,400 showers and more than 4,000 diesel lanes. Pilot Logistics Services is one of the largest independent energy logistics companies in North America, selling and distributing more than 1.3 billion gallons of refined petroleum products and serving more than 15,000 customers. Together, Pilot Flying J and Pilot Logistics Services generate sales of approximately nine billion gallons of petroleum annually.