Hallum Hooks Up With VP Racing Fuels for Retail Program

Distributor increases growth potential for VP brand in Southwest

Published in CSP Daily News

FLAGSTAFF, Ariz. -- Hallum Fuel Distributing is the newest partner in VP Racing Fuels' retail brand program.

Hallum Fuel provides distribution services in Arizona, Nevada, Utah, New Mexico and Colorado including company-owned and -operated convenience stores.

It represents significant expansion potential for VP's program in the southwestern United States.

"Hallum Fuel Distributing is excited about teaming up with VP Racing Fuels to offer our customers an impressive brand image with built-in savings, flexibility and additional profit centers," said Paul Dumas, marketing representative for Hallum. "We are confident this program will help us reach more customers and give us a competitive advantage."

"Acceptance of the VP brand by Steve Hallum and his team of veterans proves the need for alternative branding solutions in an ever changing and competitive nationwide fuel market," said Alan Cerwick, president of VP Racing Fuels. "Based on the value VP's program brings to their business and their growing dealer base, Hallum expects to brand seven to eight VP stores very quickly and grow from there."

He added, "Beyond the basic branding program, Hallum intends to leverage VP's premium race fuels in five-gallon pails at their retail locations along with VP Madditives, VP Sportsman's Containers and VP101 performance fuel at the pump."

VP Racing Fuels, Elmendorf, Texas, is a leader in race fuel technology, fueling participants every form of motorsports on land, sea and air since 1975. VP is the official racing fuel of NHRA Championship Drag Racing, Tudor United SportsCar Championship, World of Outlaws Sprint Cars and Rally America, among more than 60 VP-sponsored racing organizations.