BP Joins Top Tier Detergent Gasoline Program
Company's branded fuels already exceed standard
Published in CSP Daily News
CHICAGO -- BP said that it has joined the automotive industry's Top Tier program for gasoline detergency standards. Although all three BP-branded gasoline grades treated with the company's proprietary Invigorate additive have always exceeded the Top Tier standard for detergency, the company formally joined the program on June 24.
"We are committed to providing our branded marketers with the tools they need to demonstrate the high quality of BP-branded gasoline" said Amy Abraham, BP vice president of marketing and communications.
"The decision to join the Top Tier program was easy from a technical standpoint since the engine-cleaning benefits of our Invigorate additive already exceeded Top Tier's detergency standard in all three grades," she said, "From a marketing standpoint, the new Top Tier designation will make it even easier for our marketers and consumers to differentiate BP-branded gasoline from those brands that only meet the minimum government detergency standard."
Increasingly, consumers search the Top Tier website to identify the brands of gasoline that can help protect their vehicles' critical engine parts from performance-robbing deposits. As a Top Tier Detergent Gasoline retailer, BP is now featured on the Top Tier website, leading to increased exposure from consumers who are interested in Top Tier gasoline or who were recommended by their auto manufacturer to use Top Tier gasoline.
Over the past five years, BP--with U.S. operations based in Chicago, Houston and Blaine, Wash.--has invested more than $55 billion in the United States--more than any other energy company, it said. BP is the nation's second-largest producer of oil and gas. BP markets more than 15 billion gallons of gasoline every year United States to consumers through more than 11,000 branded retail outlets and supplies more than four billion gallons of fuel annually to fleets, industrial users, auto and truck manufacturers, railroads and utilities. With headquarters in London, BP is the single, global brand formed by the combination of the former British Petroleum, Amoco, Atlantic Richfield (ARCO) and Burmah Castrol.