Shopper Insights & Engagement Forum
December 2-4 | Sheraton Wild Horse Pass Resort
Still believing retailers and product manufacturers dictate what shoppers buy is old-school thinking. Throw those antiquated tapes away and enter the world of digital and social media, where customers compare price and shopping experiences with each other. Let’s face it—the customer is in control. Shopper-centric organizations will leap ahead of the competition as consumers are attracted to more relevant merchants appealing to and winning their emotions. The more we understand the changing needs of the shopper, the more likely we are to capture his or her loyalty. Blending education and functional networking, CSP’s Shopper Insights & Engagement Forum delivers on an understanding of various shopper segments and implications for its practical use to enhance consumer satisfaction.