Successful shopper interaction transforms customers into buyers and consumers. As a brand’s relationship with its customers gains strength and relevance, the result is increased transactions, repeat business and, ultimately, brand and product loyalty. So how does the retailer make connections with today’s very diverse customer base? Exploring the distinctions of customer segments is the first step. The second step is to understand the convenience-store shoppers’ needs. For the eighth year in a row, CSP provides industry marketers with information and insights critical for developing their shopper engagement strategy. This year’s CSP Shopper Insights & Engagement Forum adds even more in-depth discussion related to attracting and engaging key customer targets such as female, young adult, active senior and Hispanic while still satisfying a core shopper, the loyalist. If the shopper wins, the retailer, supplier and distributor concurrently reap benefits. Let’s learn together how to convert shoppers consistently into buyers!