How do we maximize impulse sales?  Because of the global financial situation, people look for simple and affordable pleasures.  Leveraging the shopper’s impulsiveness can mean sales opportunity for the keen convenience store merchandiser.  CSP’s  Driving Impulse Sales Forum  brings industry experts to talk about how to trigger impulse sales through successful marketing and merchandising tactics for candy, snacks, HBC, general merchandise, financial services and in-store POS.  Session attendees will hear from market-basket experts in each category for ways to maximize  penny profits and streamline presentation, helping  make the most out of every inch of limited display space.