Driving Impulse Sales
A Forum for Candy, Snacks, HBC & General Merchandise
April 29-30 | InterContinental Chicago O'Hare
Leveraging the shopper’s impulsiveness can mean sales opportunities for the keen convenience store merchandiser. So what drives an impulse sale in our channel? It is the strategic placement of all those new items and making the most of every inch of limited display space. It involves providing the SKUs most likely to catch an impulse purchase, along with marketing your store as the place for filling needs your shopper doesn’t even know they have! CSP’s Driving Impulse Sales Forum gathers industry experts to discuss how to trigger impulse sales through effective marketing and merchandising tactics for candy, snacks, HBC, general merchandise and financial services.