Convenience Retailing University
Create Lasting Loyalty: Engaged Employees Attract Devoted Shoppers
January 28 - 30, 2014 | Glendale, AZ
Customer loyalty is as good as gold. Unfortunately, obtaining customer loyalty can appear daunting to the c-store retailer. The pursuit of a loyal customer is not for the faint of heart; banking on future revenue is a cultural investment in serving others and requires a lot of energy to do well. However, armed with customer intelligence and a deep understanding of how customers interact with their store products and brands, c-store marketers can create loyalty programs which transcend the transaction.