CRU Awards 1: Loop Store Design
Designing a new store is a challenge. Building an entire new store brand can be a monumental endeavor. When A.U. Energy decided to do both, it started from scratch, asking itself: What do we want to be? Who is our customer? The result is Loop, Conveniently a Market, a neighborhood-store concept in and around Silicon Valley that aims squarely for millennial and female consumers.