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CRU Awards 1: Loop Store Design

Aired on: February 7, 2014 | Runtime: 00:03:30

Designing a new store is a challenge. Building an entire new store brand can be a monumental endeavor. When A.U. Energy decided to do both, it started from scratch, asking itself: What do we want to be? Who is our customer? The result is Loop, Conveniently a Market, a neighborhood-store concept in and around Silicon Valley that aims squarely for millennial and female consumers.