Channel: Category Managers

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Gum sales in convenience stores continued to slump through the first half of 2014, down 5.6% in unit sales, according to IRI data. Manufacturers are attempting to resuscitate the category with innovations such as Ice Breakers Cool Blasts, which starts as a gum before dissolving into a breath-mint-like blast; and Juicy Fruit’s new sugar-free soft-chew and bubble gum formats.

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