Edgy fuel rewards ad is followup to "Ship My Pants"
Include buying group, TV, branding, proprietary card, apps, mobile wallet
Will launch new websites, mobile apps for 66, Conoco, 76 brands
Cardholders will be able to save up to 10 cents per gallon
Customer gasoline payment, savings program launched four months ago
Retailer using OpenStore by GasBuddy solution to serve customers, build loyalty
Loyalty program powered by Excentus
Smartphone payments, apps emerge as hot topics at The Tech Event
20-cent deal available in Toledo, Ohio; Erie, Pa.; Johnstown-Indiana-Altoona, Pa.
The mobile-couponing opportunity
Chain also debuts racing website
Seeking emotional "love" connection to gasoline brand
Retailer testing digital loyalty platform
"I Drive" ad designed to maintain program's momentum
Panel discusses evolution of mobile relationships with customers