Technology innovator, e-commerce manager will lead consumer-centric strategy
Initially available in about 40 markets, nearly 200 by yearend
Service allows consumers to enroll, check points balance, locate retailers
Discount program has saved customers $1.7 million since inception, retailer says
Customers can earn, redeem points for up to $2 off per gallon through September 30
Nimocks Oil stores implementing POSA Tech loyalty, gift card, prepaid program
Wayne Oil readies to tap into smartphone users
Personalizes advertising, promotions based on consumer loyalty status, purchases
Mobile, loyalty drive interest in connecting with consumers
2012 c-store tech conference tackles range of needs
A peek at how ExxonMobil's new loyalty program is faring
Will roll out at more than 100 points-of-sale in May
Offering extends relationship by expanding platform with fully integrated loyalty system
Rewards customers for fuel, car wash, c-store purchases with merchandise, travel
Files patent, trademark infringement lawsuit over fuel rewards programs