Targeted solutions include couponing, dayparting, geotargeting at pump
Minnesota consumers can earn fuel savings starting September 30
Partners with American Foods Group for out-of-box idea
Consumers can lower fuel prices at Shell through everyday spending with new loyalty program
Recent legislation allows customers to participate in same program as other states
Free app part of rollout of broader marketing ecosystem, technology
New program taps into synergies with customers, geography
Balance Rewards offers points for purchases, services, healthy behaviors
Testing nonpayment loyalty card at 250 stations, cents-per-gallon rewards card at 50 Kmarts
Offering double MyRewards points in September
Also offering quadruple fuel points on most gift cards
Fuel discount program will run through December 24
Chain playing catchup with CVS, Rite Aid in drug store channel
With OpenStore by GasBuddy platform, customers can get exclusive deals, more
Rewards program offers cents-off fuel, giveaways
Featured Retailers: CITGO