Reverse trade missions, partnering helped garner international business
New products show pleasure, health and convenience need no translation
At CAGNY, Rosenfeld highlights snack company growth strategies
Haribo USA's first licensed product being introduced in advance of summer movie
Called most innovative in the Candy & Snacks category
Latest spot features Robin Williams, Bobcat Goldthwait
Doritos had 'most memorable,' 'most likeable' Super Bowl 2013 ads
Will promote campaign with specially marked packages of red, white, blue candies this summer
Many wait until day before, day of, reports NPD
Represents continued growth in classic confections market
Items maintain significant distribution increases throughout season
Candy bar launches countdown promotion showcasing brand's "irreverent" history
Also recognized in World's Best Multinational Workplaces ranking
Cornerstone is new cause-related effort with Habitat for Humanity
“Spokescandies” to make return appearance during big game