Character reunites with candy brand for Nestle's "Nobody Better Lay a Finger" campaign
Retailer conducting 24-week pilot in five markets
Just Born reunites iconic candy duo
Beverage, snack giant won't comment on speculation; "making strong progress" on current strategy
Consumers to spend an average of $20.66 on candy, says NRF
Personalized Easter baskets trump prefilled baskets, says NPD
Retailers who register by March 28 will be entered into drawing for free hotel nights
New Wonka Laffy Taffy Jelly Beans, Butterfinger NestEggs, Crunch Bunny, more
Named 2013 Product of Year in candy category by Product of the Year USA
Consumers choosing retailers that answer the “need” factor, SymphonyIRI reports
First campaign in more than 10 years
Companies honored in several categories for service to member retailers
Product not recommended for children
Steps to ensuring a relevant set
Rolling out Bazooka TV to accompany relaunch of iconic gum