POPManager produces more than 225 million POP kits
Master Printer standard ensures consistency in graphics
POP marketing firm won rights to be in reality show via Outlook Leadership auction
Designs retailer's coffee campaign re-launch
Cohen was with Macy's, Home Shopping Network
Supply shortfalls pitting pressure on prices and supplies of high-quality coffees
Updates, improves handling of creative files, overall user experience
GSP helps retailer launch promotion focusing on in-store experience
Retail group selects firm to survey stores, manage point of purchase
Software designed to improve store-level execution
Roaster seeks to minimize environmental impact of point-of-purchase elements
Firm will assume control over production of retailer's point-of-purchase campaigns
GSP design new bins for retailer
Retailer will use program to track assets, maintenance schedules, equipment issues, more
Firm implementing chain-wide survey, POP management agreement