USST Taps DipTops

Product eases life for on-the-go snuff users

Published in CSP Daily News

GREENWICH, Conn. -- U.S. Smokeless Tobacco Co., the country's largest smokeless tobacco manufacturer, has made it easier for on-the-go snuff users.

Drawing from the convenience of cup-holders, the company has entered into a deal with DipTops LLC, to purchase several thousand DipTops with USST's logo.

A web-based distributor located in Livermore, Calif., DipTops produces the patented personal spittoon, a snuff disposal system that snaps on to a conventional beverage can, making it easier to spit into the can and more difficult [image-nocss] to spill the contents. USST will distribute the DipTops at sporting events and potentially will roll into the retail channel, said DipTops CEO Anthony Bautista.

We are very excited about this promotion, said Bautista, who founded his business last year. This promotion will help inform consumers about our product and will help increase sales in the c-store industry.

He told CSP Daily News, We have grown fast. In little more than a year, our product is now in over a dozen major retail chains and is carried by almost 100 distributors in the U.S. and Canada. With OTP a growing category in convenience stores, we also see this as an ideal accessory.