Timber Wolf Moist Snuff Launches Cash-Back Program

On-can laser codes can add up to $125 for consumers

Published in CSP Daily News

RICHMOND, Va. -- Swedish Match NA has launched a cash-back program for its Timber Wolf Moist Snuff brand. At the end of 2011, consumers' purchases can mount up to $125.

"Every can of Timber Wolf Moist Snuff in 2011 will include laser codes--each worth 25 cents," said Chris Lemmon, senior brand manager for Timber Wolf. "The consumer activates an account on our website and enters the under-the-lid codes throughout the year. He can watch his savings grow with every purchase on his own portal of the website."

In addition, the first code entered is worth $2 to jumpstart [image-nocss] the savings, the company said.

Checks will be cut in late 2011 for all participants at the monetary level they have reached with a cap at $125. "Since this is money earned, there are very few restrictions, except where prohibited by law including Alaska and Hawaii," said Lemmon.

Timber Wolf Moist Snuff is made from a blend of high-quality tobacco and is available in long cut, fine cut and pouches with a variety of flavors.

Swedish Match is a global group of companies with a variety of brands in snus and snuff, chewing tobacco, cigars, matches and lighters. Some of its U.S. brands include Red Man, Timber Wolf, Longhorn, General, Garcia y Vega, Game and White Owl. Swedish Match US Sales is headquartered in Richmond, Va.