R.J. Reynolds Vapor to Begin National Distribution of Vuse
Retailers across country will start carrying digital vapor cigarette next week
Published in CSP Daily News
WINSTON-SALEM, N.C. -- R.J. Reynolds Vapor Co. will expand distribution of its Vuse Digital Vapor Cigarette nationally beginning June 23, the company announced. Selected convenience stores and other retail tobacco outlets across the country will be carrying Vuse as of that date, and additional stores will be added to the distribution throughout the rest of the year.
"We are proud to expand our distribution of Vuse and offer adult smokers across the nation the most technologically advanced and best-performing digital vapor cigarette on the market," said Stephanie Cordisco, president of RJR Vapor, a subsidiary of Winston-Salem, N.C.-based Reynolds American Inc. "Vuse is a game-changer in the e-cigarette category, providing an innovative product that meets the expectations of adult tobacco consumers."
Designed and assembled in the United States using high-speed automated equipment, Vuse contains "smart technology"--a digital microprocessor that works in conjunction with a memory chip to control major aspects of product performance from vapor delivery to battery management.
Since expanding with full marketing support to Colorado in July 2013, and earlier this year to Utah, Vuse quickly became a best-selling vapor product in both states, with high levels of repeat purchase, said the company.
The Vuse Solo includes a flavor cartridge in original or menthol, a rechargeable Vuse PowerUnit and a USB charger. Replacement cartridges are sold in packs of two--each Vuse cartridge lasts about the equivalent of one pack of traditional cigarettes. Users can return depleted cartridges and PowerUnits to RJR Vapor through a prepaid mailer available at VuseVapor.com; the company recycles the cartridges free of charge.
"The brand's nationwide expansion is an important step as we position Vuse as the vapor authority, and continue our efforts to lead the transformation of the tobacco industry," said Cordisco.