Liggett Vector, Sunoco Forge Silver Eagle Partnership
Brand now available in all Sunoco APlus stores
Published in CSP Daily News
PHILADELPHIA -- Vector Group's Liggett Vector Brands subsidiary and Sunoco have entered into a multi-year agreement under which Liggett Vector Brands will supply, and Sunoco will sell, Silver Eagle, a premium-quality branded cigarette delivered at a value price.
Silver Eagle, made in the United States exclusively for Sunoco, is currently available in more than 800 Sunoco APlus branded retail outlets. The Silver Eagle brand is available in all key menthol and nonmenthol styles, including kings, 100s and box packs.
"We are delighted [image-nocss] to launch Silver Eagle, the most recent addition to our 'Partner Brands' program, which has been established to meet the demands of today's challenging retail market," said Ronald J. Bernstein, president and CEO of Liggett Vector Brands. "The introduction of Silver Eagle allows us to expand our relationship with Sunoco, one of the premier gasoline/convenience store chains in the U.S. with over 4,800 stores, and offer long-term price stability with the highest-quality product."
Drew Kabakoff, Sunoco's national category manager for tobacco, said, "Silver Eagle marks the beginning of an exciting new partnership between Sunoco and Liggett Vector Brands. Sunoco is committed to offering customers the best value cigarette proposition in the marketplace and with our partnership with Liggett Vector Brands, we will fulfill that commitment."
Research Triangle Park, N.C.-based Liggett Vector Brands is a subsidiary of Vector Group Ltd., Miami, and the exclusive sales, marketing and distribution agent for tobacco products manufactured by Liggett Group Inc., Mebane, N.C., and Vector Tobacco Inc. The company offers a line of tobacco products including Liggett Select, Quest, Eve, Jade and Pyramid.
Sunoco, Philadelphia, has approximately 4,800 retail sites selling gasoline and convenience items.