Kretek Appoints Mancuso as Vice President of Field Sales

Will focus on new product lines, new category expansion

Published in CSP Daily News

Russell Mancuso

MOORPARK, Calif. -- Kretek International Inc. has appointed Russell G. Mancuso as vice president of field sales, with responsibility for direction and focus of the Kretek national sales force for all Kretek brands.

Mancuso's initial focus will be to insure that Kretek's national sales force continues to partner with distributor customers as changing assignments occur in response to new product introductions.

"With Kretek's entry into more product categories, it was the right time for changes in reporting and responsibilities," said Kretek CEO Mark Cassar. "Russ's new focus will allow us to improve our sales planning and policies moving forward in new areas."

Mancuso will report to Kretek national sales vice president Patrick Hurd.

He joined the Kretek organization in Sept. 2013 as vice president of business development for Kretek's Tobacco Media Group, and he has been participating in Kretek distributor meetings for the past several weeks.

Prior to joining Kretek, Mancuso served as senior vice president of national accounts at Commonwealth Brands. He was previously general manager of RBA and director of sales for Liggett Group.

Moorpark, Calif.-based Kretek is a privately held importing and marketing company with business concentrated in the cigar, e-cigarette, and OTP categories. It is the exclusive importer and marketer of Djarum, Cuban Rounds, and Dreams Cigars, Cig2o and EZ Cig e-cigarettes, DjEEP Lighters, as well as new Voodoo brand hookah and e-hookah products. Kretek also distributes VirMAX male enhancement products.

Kretek is the exclusive importer and marketer of Cig2o and EZ Cig Electronic Cigarettes, Voodoo E-Vapor products, Djarum Cigars, Cuban Rounds Cigars, DjEEP lighters and VirMAX male enhancement products.