iSmoke to Launch New E-Cigarette Line

Electronics industry parent brings technology expertise to category

Published in CSP Daily News

iSmoke Electronic Cigarette Vaping (CSP Daily News / Convenience Stores / Tobacco)

NEW YORK -- iSmoke, a division of Digital Gadgets, a $250 million technology company, has announced that it will be launching a new line of premium electronic cigarettes in June 2014.

iSmoke's new line up offers three products. The iSmoke Starter Kit features the iTECH Metal Tip that provides adult consumers with front-end magnetic charging, an indicator light that tracks the progress of the battery's charge and premium gift-box packaging.

The iSmoke Twist features a two-piece design with a top-loading clearomizer for easy filling. The new product will feature a "twist" at the bottom that allows adult consumers to adjust the voltage of the battery increasing the temperature of the battery, adding to the quality of the vaping experience with more or less vapor depending on consumer preference.

iSmoke Bolt is 50% smaller than traditional refillable modular units while delivering a vapor experience in a discrete, portable design. iSmoke Bolt's battery is inside the clearomizer, using magnet technology, holds 1.8ml of e-juice, and it is void of buttons or confusing features. It provides the portability, advanced design and performance that many adult vapers are looking for, according to the company.

"Having a parent company that has spent 30-plus years in the electronics industry provides a distinct advantage when designing cutting-edge and unique electronic components and batteries, which will drive innovation and consumer satisfaction in our e-cigs and vapor products," said Leo Tebele, managing director of iSmoke, New York.

Combining iSmoke's digital technology expertise, best-in-class suppliers and over a year and a half of consumer research, iSmoke said that it is positioning itself to become a leader in the electronic vaping category by focusing on adult consumer needs and leveraging the latest technologies.