E-Cig Maker Mistic Debuts TV Commercial

Highlights what company says are savings over traditional tobacco cigarettes

Published in CSP Daily News

CHARLOTTE, N.C. -- Electronic cigarette maker Mistic, has announced the release of its first television commercial, which it said highlights the value of its product compared to traditional tobacco cigarettes. The new ad premiered Nov. 1 and features a story using whiteboard animation video.

The 30-second spot details what the company said is the amount of money smokers of traditional tobacco cigarettes can save by switching to Mistic e-cigarettes. The spot claimed that because Mistic uses long-lasting refill cartridges, switching from traditional cigarettes to Mistic can save the consumer approximately $1,800 per year.

"We're excited about the airing of our new ad, which in a creative, fun way clearly demonstrates the dramatic cost-savings when choosing Mistic electronic cigarettes over traditional tobacco cigarettes," said John Wiesehan Jr., Mistic's CEO. "As any smoker of traditional cigarettes knows, cost of the product has skyrocketed. There are numerous reasons tobacco cigarette smokers are switching to electronic cigarettes like Mistic, and saving money is high on the list. Mistic electronic cigarettes provide a truly authentic vapor experience, minimizing many of the negative aspects associated with traditional tobacco."

The Mistic spot is currently airing on regional Charter Communications cable networks, and featured on stations such as AMC, CNBC, ESPN, HGTV and the Food Network. In the coming months, the ad will also air on a variety of online outlets.

Mistic, a unit of Ballantyne Brands, offers a full line of disposable and fully rechargeable e-cigarettes, starter kits, refill cartridges and charging accessories. The company recently introduced its new American Blend and Cool Ice blend refill cartridges, which offer a balance of tobacco and menthol taste profiles. Mistic offers rechargeable and non-rechargeable e-cigarettes in both traditional tobacco and menthol at a variety of nicotine levels. Mistic e-cigarettes and vapor products are sold in approximately 40,000 retail outlets across the country, including Walmart, Walmart Neighborhood Market Stores, Rite Aid Drug Stores, Kangaroo Express, Circle K, Winn Dixie/Bi-Lo, Food Lion and more.