Circle K Selling FIN E-Cigs Nationwide

Retailer adding electronic cigarette brand in all eight of its U.S. regions

Published in CSP Daily News

LAVAL, Quebec -- Circle K Stores Inc. will now offer Finiti Branding Group LLC's FIN Electronic Cigarettes in each of the convenience store chain's eight regions. Circle K Stores will sell the disposable FIN Electronic Cigarettes, which are equivalent to more than two packs of traditional cigarettes, according to the manufacturer.

Additionally, Circle K will carry rechargeable FIN Electronic Cigarettes and accessories.

FIN Electronic Cigarettes will begin an aggressive marketing and advertising campaign nationally to increase brand awareness, the Northbrook, Ill.-based manufacturer added.

"Our product line is a natural fit in Circle K and will cater to the increased demand for high-quality, reliable electronic cigarettes from the Circle K customer base," Finiti Branding Group President Russell Stone said.

Circle K is driving sales of the product with in-store point-of-sale (POS) materials and point-of-purchase (POP) displays on or behind the counter near the register.

The Finiti Branding Group is a two-generation, three-family business founded in 2011. It has an onsite quality-control team with regular testing by a U.S. Food & Drug Administration (FDA)-accredited third party. FIN Electronic Cigarettes are delivered and serviced by a global network of distributor partners.

Laval, Quebec-based Alimentation Couche-Tard Inc., with annual revenues of more than $15.8 billion, has a c-store network of approximately 5,800 stores. These stores--under three main brands, Couche-Tard, Mac's and Circle K--are located across 10 provinces of Canada in three geographic markets (East, Center and West), and across 43 American states and the District of Columbia in eight major markets (Great Lakes, Midwest, Southeast, Florida, Gulf, Arizona, West Coast, Southwest).

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