'The World's Greatest Startup'

Mondelez celebrates launch as pure-play global snacking giant

Published in CSP Daily News

NEW YORK -- Mondelez International Inc., a leading worldwide maker of chocolate, biscuits, gum and candy, is commemorating its launch as a new company with events around the world. Joined by 14 employees from five continents, chairman and CEO Irene Rosenfeld on Wednesdayy rang the opening bell on the NASDAQ Global Select Market to mark the second day of trading under the company's new ticker symbol MDLZ.

Kraft Foods Inc., the maker of many of some of the world's most beloved food and beverage brands--including Cadbury, Jacobs, LU, Milka, Nabisco, Oreo, Tang and Trident--changed its name to Mondelez International after spinning off its North American grocery business on October 1.

The company name is a newly coined word that evokes the idea of a delicious world filled with moments of joy.

"This is a very special day," Rosenfeld said. "We're making our debut as Mondelez International and unleashing a global snacking powerhouse that's uniquely positioned to delight consumers. We're the world's greatest startup. Out of the gate, we have $36 billion in revenue and leading positions in every market in which we compete. What's more, our brands have been loved by consumers around the world for generations."

To celebrate this milestone, Mondelez held a special event in New York City's Times Square. Employees shared a taste of Mondelez' products with thousands of people passing through the square. The celebration is part of worldwide events involving 100,000 Mondelez employees across more than 80 countries and 300 offices, research and development facilities, distribution centers and manufacturing sites.

"Our board, executive team and employees are energized by the exciting future that lies ahead of us," said Rosenfeld. "We're confident we have the right plans in place to deliver top-tier revenue and earnings growth over the long term."

Northfield, Ill.-based Mondelez has annual revenue of approximately $36 billion and operations in more than 80 countries.