'Who Stole Bart's Butterfinger?'

Nestle USA launches nationwide promotion, contest, van tour

Published in CSP Daily News

Bart's Butterfinger

GLENDALE, Calif. -- The Bart Simpson character reunited with the Butterfinger brand earlier this year for the first time since 2001. Now Nestle USA and Twentieth Century Fox Consumer Products have rolled out a promotion in which the "ultimate crime" has been committed: "somebody laid a finger on Bart Simpson's Butterfinger."

Bart has his eye on 12 potential suspects from all around Springfield. Fans can help solve "the crispety, crunchety crime of the century" of who stole Bart's Butterfinger by entering the "Who Laid a Finger on Bart's Butterfinger" online instant win game and sweepstakes promotion found at Facebook.com/Butterfinger or at bartsbutterfinger.com now through Nov. 10, 2013.

In order to help Bart solve the mystery, consumers can find codes inside the wrappers of three limited-edition Butterfinger candy bars featuring Bart Simpson found at national retailers.

The "Who Laid a Finger on Bart's Butterfinger" online instant win game and sweepstakes feature more than 100,000 instant win prizes including Homer Simpson snowboards and Bart model cruzers from Santa Cruz Skateboards, Simpsons Kidrobot figurines and a digital download of The Simpsons Treehouse of Horror II. The sweepstakes grand prize includes a trip to Los Angeles and a personalized illustrated portrait in The Simpsons style.

The nationwide search for the candy bar crook kicked off Aug. 1 with "Who Stole Bart's Bar?" van tour featuring an elaborate Butterfinger wrapped vehicle, showcasing a lineup of the 12 potential suspects from The Simpsons. Fans can see the vehicle up close and in person at participating retail stores along the nine city tour, which includes stops at three Springfield cities across the country as homage to Bart Simpson's hometown. The first to arrive on the scene will have the opportunity to share who they think the culprit is by participating in a promotional t-shirt giveaway that features designs of each of the suspects.

The national Butterfinger-Simpsons van tour includes stops in New York (Aug. 3), Springfield, Ohio (Aug. 7), Chicago (Aug. 9), Springfield, Ill. (Aug. 11), Springfield, Mo. (Aug. 14), Dallas (Aug. 16), Los Angeles (Aug. 21), Denver (Aug. 26) and Milwaukee (Aug. 30).

Fans can check out Facebook.com/Butterfinger for location specifics related to each of the local city stops during the van tour.

Brand ambassadors also will be on hand with coupons for free limited-edition Bart Simpson Butterfinger candy bars, while supplies last.

Food and beverage product maker Nestle USA, Glendale, Calif., with 2012 sales of $10 billion, is part of Nestle SA, Vevey, Switzerland, which had 2012 sales of $98 billion. Brands include Nestle Toll House, Nestle Nesquik, Nestle Coffee-Mate, Stouffer's, Lean Cuisine, Hot Pockets and Lean Pockets, Nescafe, Nestle Juicy Juice, Buitoni, Dreyer's/Edy's, Nestle Crunch, Nestle Butterfinger, Wonka, Digiorno, Tombstone, California Pizza Kitchen and Jack's.

Keywords: 
candy, M&A, sweet snacks