Tastykake Salutes Military Families

Sets up donations through Operation Homefront partnership

Published in CSP Daily News

THOMASVILLE, Ga. -- Snack-cake brand Tastykake is thanking military families this month. For every Tastykake family pack sold through Nov. 30, the brand will donate 10 cents to Operation Homefront, up to $150,000.

Operation Homefront is a national charity established in 2002 that provides support to families of military service members and wounded warriors. Raising more than $170 million in funding since its inception, the organization offers everything from financial assistance to transitional and permanent housing for military families in need.

"By partnering with Operation Homefront, Tastykake continues its long history of military support, which began during World War II when the brand shipped snack cakes to employees stationed overseas," said Brent Bradshaw, Flowers Foods' vice president of marketing. "Tastykake wants to show its gratitude to those who protect our country and our freedom every day, and we hope Tastykake fans will join us in supporting our military and their families this November," he said.

Tastykake fans and others interested in learning more can visit www.TKSweetSalutes.com, a microsite dedicated to Tastykake's Operation Homefront partnership or visit Tastykake's Facebook page— www.facebook.com/Tastykake. Tastykake family packs can be found at retail stores throughout the East Coast, Southeast and Southwest.

A national nonprofit, Operation Homefront leads more than 4,500 volunteers with nationwide presence who provide emergency and other financial assistance to the families of service members and wounded warriors. Operation Homefront has met more than 750,000 needs of military families since its inception in 2002. Nationally, 95% of total donations to Operation Homefront go directly to programs that provide support to our military families.

Thomasville, Ga.-based Tastykake offers a complete line of snack cakes, pies, cookies and donuts available in supermarkets and other retail outlets in the East, Southeast and Southwest. The line includes such classics as Krimpets, Kandy Kakes, Juniors and Kreamies, and new products like Kandy Bar Kakes. Tastykake is a brand of Flowers Foods Inc., one of the largest baking companies in the United States.

Keywords: 
sweet snacks