Tastykake, Hershey's Launch Kandy Bar Kakes

Flavors include S'mores Cocoa, Reese's Peanut Butter, York Peppermint

Published in CSP Daily News

PHILADELPHIA -- Tastykake Baking Co. is joining forces with The Hershey Co. to introduce Kandy Bar Kakes, a blend of cake and candy featuring Hershey's most popular flavors.

Kandy Bar Kake varieties include S'mores Kandy Bar Kake made with Hershey's Cocoa, Peanut Butter Kandy Bar Kake made with Reese's Peanut Butter and Peppermint Kandy Bar Kake made with York Peppermint Flavor.

Available in five-count individually wrapped multi-packs and 2.1-ounce single serves, Kandy Bar Kakes can be found in the snack aisle in mass merchandisers, supermarkets and convenience stores. Suggested retail price for a single serve is $1.69 and $3.99 for a five-count multi-pack. "Tastykake is thrilled to partner with Hershey's to introduce the new and innovative Kandy Bar Kakes, perfect for the Halloween season," said Brent Bradshaw, the vice president of marketing for Flowers Foods cake brands.

"Hershey's incredible brand recognition, along with the renowned freshness and deliciousness of Tastykake, will ensure Kandy Bar Kakes become family favorites," he added.

The Hershey Co., based in Hershey, Pa., is the largest producer of chocolate in North America and a global leader in chocolate and sugar confectionery. With revenues of more than $6 billion, Hershey offers confectionery products under more than 25 brand names, including such iconic brands as Hershey's, Reese's, Hershey's Kisses, Hershey's Bliss, Hershey's Special Dark, Kit Kat, Twizzlers, Jolly Rancher and Ice Breakers. Hershey also offers premium and artisan chocolate products under such brands as Scharffen Berger and Dagoba through the Artisan Confections Co., a wholly owned subsidiary.

Tasty Baking, founded in 1914 and located in Philadelphia, is one of the country's leading bakers of snack cakes, pies, cookies and donuts. As a subsidiary of Flowers Foods, the company offers more than 100 products under the Tastykake brand name. Celebrated for their freshness and quality ingredients, the Tastykake line includes such classics as Krimpets, Kandy Kakes, Juniors and Kreamies.

Flowers Bakeries, a super-regional baker of fresh breads, rolls, and snack cakes, is an operating unit of Flowers Foods. Based in Thomasville, Ga., Flowers Foods is one of the nation's leading producers and marketers of packaged bakery foods for retail and foodservice customers with annual sales of more than $2.4 billion.

Flowers operates 39 bakeries that produce a wide range of bakery products sold through an extensive direct-store-delivery network that encompasses the southeast, Mid-Atlantic and Southwest as well as select markets in California and Nevada and nationwide through other delivery systems. Among the company's top brands are Nature's Own, Whitewheat, Cobblestone Mill, Blue Bird and Mrs. Freshley's.

Keywords: 
candy, sweet snacks