Snyder's-Lance Enhancing Key Brands
Snack maker adding new flavors, rolling out new lines
Published in CSP Daily News
CHARLOTTE, N.C. -- Snyder's-Lance Inc. recently announced that it is rolling out a selection of new products across its key brands, which it said gives consumers better snacking choices and solidifies its position as a food innovator in step with consumer trends. These launches are being supported by a significant increase in marketing focused on relevant social engagement with consumers and memorable campaigns.
Snyder's of Hanover, a leading pretzel brand, is responding to the growing popularity of sweet and salty flavor combinations, launching pretzel pieces in Cinnamon Sugar and Salted Caramel varieties. In addition, Snyder's of Hanover is introducing Korn Krunchers, a new line of bite-sized corn snacks available in three flavors baked and seasoned and with a light, crispy texture. Korn Krunchers is designed to appeal to a broader range of consumers than traditional pretzels.
The brand also has expanded its line of gluten-free pretzels to include new options packed with flavor--Honey Mustard & Onion and Hot Buffalo Wing. The gluten-free pretzels are dairy-free, casein-free and egg-free to appeal to consumers with a wide array of dietary needs.
Snyder's-Lance will support the launches by an integrated advertising campaign, including TV and digital that feature Snyder's "flavor scientists," as well as sponsorship of "Mike & Mike" on ESPN radio.
"Our newest product innovations and increased marketing support demonstrate Snyder's-Lance's commitment to meeting the snacking needs of consumers from bold flavor experiences to better-for-you snack options," said Rodrigo Troni, chief marketing officer for Snyder's-Lance. "We are very proud of our expanded lineup for brands as we continue to reinvent consumers' snacking experiences at the forefront of consumer taste and wellness trends."
The Lance brand is launching Bolds sandwich crackers to attract younger consumers who want bold flavors and up to three grams of protein per serving. Lance sandwich crackers are portable, fun and now include new intense flavor combinations such as Buffalo Wing Blue Cheese, Pizza and Bacon Cheddar. Bolds is further connecting with young consumers by holding a digital sweepstakes to win a trip to the 2014 Summer X Games and sponsoring Gold Medal winning skateboarder Nyjah Huston.
Cape Cod brand's new Waffle Cut Kettle-cooked potato chips also have added on-trend, bold new flavors--Buffalo Cheddar and Farmstand Ranch. It also introduced Limited Batch flavors Back Bay Crab Seasoning and Asiago Cheese & Italian Herbs potato chips. Made in small batches, they are available for a limited time only. Back by consumer demand, the brand also welcomes the return of Cape Cod Popcorn, in line with consumer trends for a lighter snack with full flavor. The company will support Cape Cod with a fun social and digital campaign showing the best food pairings for the "home of ridiculously good chips."
Snack Factory Pretzel Crisps, America's Original Pretzel Cracker, has expanded its bold and spicy line to include new flavors: Sea Salt & Cracked Pepper and Honey Mustard & Onion. Like the entire Pretzel Crisps line, these new items also sold at the deli are versatile to enjoy as a snack, to dip or to make tasty snacks for entertaining.
Snyder's-Lance, Charlotte, N.C., manufactures and markets snack foods throughout the United States and internationally. The Company's products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. It sells products under the Snyder's of Hanover, Lance, Cape Cod, Pretzel Crisps, Krunchers!, Tom's, Archway, Jays, Stella D'oro, Eatsmart, O-Ke-Doke, Quitos and Padrinos brand names along with a number of private-label and third-party brands. It distributes products nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels.