Snyder's-Lance Acquires George Greer Co.

Deal designed to strengthen distribution network

Published in CSP Daily News

CHARLOTTE, N.C. -- Snyder's-Lance Inc. has acquired all of the issued and outstanding shares of George Greer Co. Inc., a snack food distributor serving Rhode Island, eastern Massachusetts and New Hampshire markets. This strategic partnership is part of the company's plans to continue growing and strengthening its distribution network.

"We're excited to expand our direct store delivery (DSD) distribution system in New England with the addition of Greer," said Ed Good, president of S-L Distribution Co., a subsidiary of Snyder's-Lance. "Leveraging the strengths of Greer [image-nocss] is a great way for us to extend the reach of our DSD network, expand service for our customers, and enhance the long term opportunities for our independent operators in the region."

Greer operates a DSD distribution system encompassing 120 independent operators with distribution centers in Salem, N.H., and Providence, R.I., as well as Cape Cod, Lakeville and Boston, Mass. The addition of the Greer distribution system will further strengthen the Snyder's-Lance DSD system already established in New England. Greer primarily distributes The company's Cape Cod, Lance, Archway and Stella D'oro brands, as well as other leading brands and private-label products.

"George Greer Co., Inc. is thrilled to join forces with Snyder's-Lance and to build upon the great reputation that both companies have for quality service in the New England market," said Al Greer Jr., president and CEO of Greer. "This alliance will bring us to the next level and strengthen our partnerships with retail customers."

"The Greer family has owned and operated the George Greer Co. Inc. for several decades and through multiple generations. Greer has been a fixture in the New England DSD community for years, and we are thrilled to have a company with this strong heritage join our fast growing national distribution system," said Daniel Morgan, senior vice president of sales for the eastern division of Snyder's-Lance.

Snyder's-Lance, headquartered in Charlotte, N.C., manufactures, markets and distributes snack foods throughout the United States and internationally. It products include pretzels, sandwich crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. It sells products under brand names including Snyder's of Hanover, Lance, Cape Cod, Tom's, Jays, Krunchers!, Grande, Archway, O-Ke-Doke and Stella D'oro, along with a number of private-label and third-party brands. Products are distributed widely through grocery and mass merchandisers, convenience stores, club stores, foodservice outlets and other channels.