Ridenour Named CVP Industry Development at Kraft Foods

Succeeds Khalaf, who has shifted to club business

Published in CSP Daily News

Mike Ridenour Kraft (CSP Daily News / Convenience Stores / Snacks)

Mike Ridenour

NORTHFIELD, Ill. -- Mike Ridenour has been named customer vice president (CVP) of industry development at Kraft Foods Group Inc., the company has announced. He succeeds Omar Khalaf, who was recently appointed customer vice president of the company's club business.

Ridenour began his career in the food industry 29 years ago with Kraft Foods based out of Atlanta. During his career, he has served in various management and strategic planning positions with leadership responsibility in multiple channels including national, independent, drug and club retailers throughout the United States.

He most recently has led the company's customer collaboration relationships for the industry development team and previously was customer vice president of Kraft's New York and New Jersey geographical sales team. 

"We are excited to have Mike’s leadership across all of the industry associations helping us strengthen our collaborative business building efforts vice president and president of U.S. retail sales and foodservice for Kraft.

Kraft Foods Group, based in Northfield, Ill., is one of North America's largest consumer-packaged-food and -beverage companies, with annual revenues of more than $18 billion. Its brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta.

Keywords: 
sweet snacks