Quaker Shakes Up Snack With New Name

Quaker Quakes now called Quaker Popped to better represent attributes of product

Published in CSP Daily News

CHICAGO -- The Quaker Oats Co., a division of PepsiCo Inc., has re-introduced Quaker Quakes as Quaker Popped. Customers who enjoyed Quaker Quakes should now look for Quaker Popped in the snack aisle--it's the same taste with a new name and look to better represent the attributes of the product.

The bite-sized snacks are popped, not fried, which means lower fat compared to some fried snacks. They are made with whole grain brown rice and corn, with 10 to 13 grams of whole grain per serving and zero grams of trans fat.

"Quaker has been providing families with wholesome breakfasts and snacks for more than a century, and as we continue to do so, we want to ensure that our products are easily recognizable for the families we serve," said Justin Lambeth, chief marketing officer for Quaker Foods North America. "We renamed our classic snack as Quaker Popped because it better represents the way the product is made, as they are literally popped to crispy perfection."

To match the new name, Quaker Popped packaging features a fun, new logo and a bright color scheme to reflect the vibrant flavors inside a bag you can't wait to pop open. Quaker Popped are available in 14 different flavors--including favorites Cheddar Cheese, Caramel Corn and Apple Cinnamon--for a snacking option when on the go.

Wal-Mart shoppers should also look for new flavors Chipotle Cheddar and Sweet & Salty Mix.

Available at grocery stores nationwide, Quaker Popped are offered at a suggested retail price of $2.00 for a three-ounce bag (three servings).

Quaker Oats, Chicago, is a unit of Purchase, N.Y.-based PepsiCo Inc., one of the world's largest consumer packaged goods companies. PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Its main businesses are Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola.