Promotion In Motion's Brands Stand Up

Launches new packaging across portfolio

Published in CSP Daily News

ALLENDALE, N.J. -- The Promotion In Motion Cos. Inc. (PIM), manufacturers and marketers of candy and fruit snacks, has launched its brands in new resealable standup bag packaging. The packaging will feature a large portfolio of Promotion In Motion's leading snacks, including Sour Jacks Watermelon, Sour Jacks Original, Sun-Maid Milk Chocolate Raisins, Nuclear SQWorms, Tuxedos Milk Chocolate Almonds and Tuxedos Dark Chocolate Almonds.

The new packaging targets consumers seeking convenient, on-the-go snacks for individual consumption or sharing, while also providing ease of storage, freshness and value. Over the last year, standup bags have demonstrated the strongest growth of any pack-type in the candy category, growing more than 20%, according to the company.

"We are excited to offer customers a fresh approach to enjoy our top-selling confection brands, said Josh Shapiro, vice president of marketing for PIM. "The standup bags address a consumer need for convenience and freshness, while providing retailers with easy-to-stock, appealing packaging that will drive category consumption."

The product will begin shipping in June 2012 to grocery stores, mass merchandisers, convenience stores, specialty retailers and more.

Suggested retail pricing ranges from $1.99 to $2.99, depending on the specific item, which vary in size from 5.5 to 9 ounces per bag.

Allendale, N.J.-based PIM's proprietary and licensed brands include Welch's Fruit Snacks and Fruit 'n Yogurt Snacks, Sun-Maid Milk Chocolate Raisins, My M&M's Brand Chocolate Candies, Fisher Milk Chocolate Peanuts, Tuxedos Chocolate Almonds, Sour Jacks Sour Candies, Nuclear Sqworms Sour Neon Gummi Worms, Gummy Factory Gummi Candies, Toggi Fine European Chocolate Wafers, Bake Shoppe Cookie Dough Miniatures, Juicefuls Juice Filled Fruit Snacks and more.

Its subsidiaries and affiliates include Promotion In Motion Canada Inc., Promocion en Mocion Mexico, Grupo de Alimentacion Promotion In Motion Iberia SA de CV, Promotion In Motion UK Ltd., Farmer's Choice Food Brands and PIM Brands LLC.

Keywords: 
candy, M&A, sweet snacks