Pepperidge Farm Launches Jingos!

Snack cracker collection debuts with fresh marketing strategy

Published in CSP Daily News

NORWALK, Conn. -- Pepperidge Farm Inc. has added Jingos! snack crackers to the brand's portfolio, available in three varieties--Lime & Sweet Chili, Parmesan Garlic and Fiesta Cheddar.

All three varieties of Pepperidge Farm Jingos! snack crackers are available now nationwide for a suggested retail price of $2.99.

Not only are the Jingos! flavor profiles new territory for Pepperidge Farm, so is the fresh marketing strategy behind the product launch, which includes a social media-fueled ambassador program and a primetime television network advertising campaign, a first for the brand.

This past summer, the brand teamed up with I Wear Your Shirt, a promotions company that armed consumer-ambassadors with branded t-shirts and product samples in a digital word-of-mouth marketing effort. More than 500 people took the opportunity to snack with Jingos! and I Wear Your Shirt, and shared tweets, photographs and videos of ambassadors' Jingos! snack moments.

Currently, Jingos! offers online experiences through a website, www.jingos.com, featuring e-cards, while the brand has established a presence in the social space as well via Twitter @Jingos as well as on, Pinterest, Instagram, Tumblr and YouTube.

Jingos is one of more than 30 product introductions celebrating Pepperidge Farm's 75th anniversary.

Norwalk , Conn.-based Pepperidge Farm is a leading provider of premium quality fresh breads, cookies, crackers and frozen bakery products. Among the company's most popular products are Sausalito and Milano cookies, Goldfish and Baked Naturals crackers, frozen Puff Pastry, frozen garlic loaves and Texas toasts, and more than 50 varieties of fresh baked breads including Pepperidge Farm Swirl, Farmhouse and Whole Grain. The company added Ecce Panis gourmet artisan breads to its portfolio in 2009. Pepperidge Farm has been part of Campbell Soup Company since 1961.

Keywords: 
salty snacks